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In this paper, Robert Davis, Director, Product Innovation & Marketing at LiteControl provides some insights on how lighting designs are perceived by the brain. Davis, who holds a PhD, is a Fellow of the Illuminating Engineering Society.

The human brain. (Photo Courtesy of LiteControl)

Stimulus-Response. It serves as the foundation of any basic Psychology class. It defines our relationship to

Lighting in any Scottsdale home is essential from a practical point of view but there are many other reasons that people decide to add more types of lighting around the home and in the garden.  A light is not just a light,  and there are a few considerations to take into account depending on the type of light you are looking for and when you install a wall light it can be more complicated than

Being a artist and photographer lighting plays an enormous role in my work, as well as on my subjects. Should I use a softbox, strobes, flashes, or just a reflector with natural light? Regardless of your profession, there’s no denying that light affects our lives in many ways. That’s why people hire lighting experts and designers to generate exactly the right atmosphere in homes, restaurants, and theaters; even in groceries stores. Here are 5 ways

PointOfView has designed a sensational new bespoke tailored lighting solution to refresh the lobby areas of one of Sydney’s most iconic buildings, Chifley Tower, originally designed by renowned New York based architects KPF.


“Chifley Tower has such a strong aesthetic,” said Mark Elliott, Principal of PointOfView, “it required not only sensational lighting to rejuvenate it, we designed the fittings to light it with.

Ceiling fans are generating national attention as the new light bulb.

Mainstream media is now reporting on the potential ceiling fan regulations as the battle heats up in Washington.

The Huffington Post published an article on July 24 titled “House Republicans Fight Obama’s ‘War on Ceiling Fans,’” in which it focused on Republican opposition to the proposed standards.

Alex Ostrovsky and the Fanimation team reached out to the reporter to inform her that limiting regulations on ceiling